---
title: mobile ordering and rewards for coffee pros and enthusiasts | Cass Clark
description: Cass is a former barista, coffee shop manager and current marketing specialist at joe.
---

[![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=75&height=75&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png)](https://joe.coffee)

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AUTHOR

# Cass Clark

Cass is a former barista, coffee shop manager and current marketing specialist at joe.

## Stories by Cass

---

<https://blog.joe.coffee/lookout-starbucks-joes-the-most-rewarding-experience-in-coffee>

Loyalty Marketing

### [Lookout Starbucks, joe's the most rewarding experience in coffee](https://blog.joe.coffee/lookout-starbucks-joes-the-most-rewarding-experience-in-coffee)

Independent coffee shops can now compete with corporate giants in terms of rewards and marketing strategies with joe Rewards.

 Cass Clark  Nov 15, 2023

<https://blog.joe.coffee/joe-coffee-shop-gift-cards>

### [joe Gift Cards Rival Starbucks as the most personal coffee experience](https://blog.joe.coffee/joe-coffee-shop-gift-cards)

Say goodbye to traditional gift cards and hello to joe's Rewards Cards, the custom branded, personalized and seamless rewards cards for indie coffee.

 Cass Clark  Oct 18, 2023

<https://blog.joe.coffee/joe-partners-with-verizon-to-offer-exclusive-benefits-for-coffee-shops>

All

### [joe Partners with Verizon to Offer Exclusive Benefits for Coffee Shops](https://blog.joe.coffee/joe-partners-with-verizon-to-offer-exclusive-benefits-for-coffee-shops)

Independent coffee shops now get exclusive growth benefits and $1,000 worth of free hardware, plus never go offline thanks to our latest partnership...

 Cass Clark  Aug 7, 2023

<https://blog.joe.coffee/innovation-in-coffee-why-naomi-joe-chose-joe-point-of-sale>

Coffee Shop Owner

### [Innovation in Coffee: Why Naomi Joe Chose joe Point of Sale](https://blog.joe.coffee/innovation-in-coffee-why-naomi-joe-chose-joe-point-of-sale)

Why it's important to support local coffee, what is unique about his coffee shop, and why innovation was key to choosing joe has his point of sale.

 Cass Clark  Jul 20, 2023

<https://blog.joe.coffee/4-questions-your-google-business-should-answer-to-boost-local-seo>

### [4 Questions Your Google Business Should Answer to Boost Local SEO](https://blog.joe.coffee/4-questions-your-google-business-should-answer-to-boost-local-seo)

How coffee shops can attract new customers and save money on digital ordering by answering these 4 essential questions in their Google Business...

 Cass Clark  Jun 27, 2023

<https://blog.joe.coffee/level-up-your-coffee-shop-loyalty-why-joe-is-the-key-to-success>

Loyalty Marketing

### [Level Up Your Coffee Shop Loyalty: Why joe is the Key to Success](https://blog.joe.coffee/level-up-your-coffee-shop-loyalty-why-joe-is-the-key-to-success)

How upgrading to an automated loyalty marketing program can grow your independent coffee shops, using Joe as a prime example.

 Cass Clark  May 25, 2023

<https://blog.joe.coffee/4-reasons-why-your-coffee-shop-needs-a-kitchen-display-system-kds>

Coffee Shop Owner

### [4 reasons why your coffee shop needs a kitchen display system (KDS)](https://blog.joe.coffee/4-reasons-why-your-coffee-shop-needs-a-kitchen-display-system-kds)

Considering adding food to your coffee shop menu? New menu offerings shouldn’t also add stress to your barista’s workflow. joe's barista KDS can help!

 Cass Clark  May 10, 2023

<https://blog.joe.coffee/the-ultimate-guide-to-choosing-a-point-of-sale-for-your-coffee-shop>

joe POS

### [The Ultimate Guide to Choosing a Point of Sale for Your Coffee Shop](https://blog.joe.coffee/the-ultimate-guide-to-choosing-a-point-of-sale-for-your-coffee-shop)

If you're a new coffee shop owner, or looking to modernize your coffee shop, this guide to choosing an all-in-one point of sale system is for you.

 Cass Clark  Apr 17, 2023

<https://blog.joe.coffee/modern-marketing-strategies-for-independent-coffee-shops>

joe POS

### [Modern Marketing Strategies for Independent Coffee Shops](https://blog.joe.coffee/modern-marketing-strategies-for-independent-coffee-shops)

5 strategies every independent coffee shop owner can use to reach new audiences and grow their loyal customer base

 Cass Clark  Apr 17, 2023

<https://blog.joe.coffee/barista-moments>

Barista

### [6 Moments During a Shift Every Barista Can Relate To](https://blog.joe.coffee/barista-moments)

6 moments during a busy shift at the coffee shop that every barista can relate to

 Cass Clark  Dec 19, 2022

<https://blog.joe.coffee/tips-to-boost-seasonal-sales-with-joes-menu-features>

Mobile Ordering

### [Built-in menu features to boost seasonal sales 🎄](https://blog.joe.coffee/tips-to-boost-seasonal-sales-with-joes-menu-features)

Promote Seasonal Signature drinks with joe's built-in menu features. Your customers will love to try something new and you get a boost to your bottom...

 Cass Clark  Dec 7, 2022

<https://blog.joe.coffee/how-the-right-chai-can-lead-to-coffee-shop-growth>

Barista

### [How choosing the right chai can lead to coffee shop growth](https://blog.joe.coffee/how-the-right-chai-can-lead-to-coffee-shop-growth)

A conversation with Aleczondra Selzer, owner of Mandala Chai, about what coffee shop owners should consider when choosing a chai for their menu.

 Cass Clark  Sep 20, 2022

<https://blog.joe.coffee/coffee_shop_recession_tips>

Industry Trends

### [\[Infographic\] Economic realities of indie coffee shop owners](https://blog.joe.coffee/coffee_shop_recession_tips)

Here's the results of a survey on coffee shop owner sentiments about rising costs, labor shortages and the prospects of a recession.

 Cass Clark  Aug 23, 2022

<https://blog.joe.coffee/survey-how-rising-costs-impact-indie-coffee>

Barista

### [Survey - How Rising Costs Are Impacting Indie Coffee](https://blog.joe.coffee/survey-how-rising-costs-impact-indie-coffee)

Are you a coffee shop owner? Answer these 10 questions to help us better serve coffee shop owners battling rising costs.

 Cass Clark  Aug 3, 2022

<https://blog.joe.coffee/5-tips-for-upgrading-coffee-shop-loyalty>

joe POS

### [5 Tips For Upgrading Your Coffee Shop Loyalty Program](https://blog.joe.coffee/5-tips-for-upgrading-coffee-shop-loyalty)

A smart loyalty system will do the heavy lifting to reengage customers boost your bottom line. Here are 5 tips for upgrading your current loyalty...

 Cass Clark  Mar 4, 2022

<https://blog.joe.coffee/4-ways-to-boost-profitability>

joe POS

### [4 Ways to Boost Profitability in Lean Times](https://blog.joe.coffee/4-ways-to-boost-profitability)

Increase profitability with these cost saving tools specifically for the independent coffee industry

 Cass Clark  Jan 25, 2022

<https://blog.joe.coffee/culture-in-every-cup>

### [Culture in Every Cup of San Antonio Coffee](https://blog.joe.coffee/culture-in-every-cup)

One thing is for sure, in San Antonio, coffee and culture go hand in hand. Meet three more joe partners in the San Antonio coffee scene and see how...

 Cass Clark  Dec 8, 2021

<https://blog.joe.coffee/-community>

### [San Antonio Shops Serving Community in Every Cup](https://blog.joe.coffee/-community)

Every coffee shop has a story. These are the stories of three San Antonio coffee shops with a passion for serving and a passion for their coffee...

 Cass Clark  Nov 30, 2021

<https://blog.joe.coffee/san-antonio-coffee-hop>

### [The Coffee Hop: An Event for San Antonio Coffee Lovers](https://blog.joe.coffee/san-antonio-coffee-hop)

The Coffee Hop is coming to San Antonio! For two weeks, customers get 50% off 3 drinks when they visit 3 different coffee shops on joe.

 Cass Clark  Nov 23, 2021

<https://blog.joe.coffee/celebrating-hispanic-heritage-month>

### [Celebrating Hispanic Heritage Month: Shops to get you started](https://blog.joe.coffee/celebrating-hispanic-heritage-month)

September 15 marks the start of Hispanic Heritage Month. We honor and celebrate these Latinx-owned shops on the network, their contributions, and...

 Cass Clark  Sep 15, 2021

<https://blog.joe.coffee/texas-dolla-java-days>

Mobile Ordering

### [$1 coffee in July for Texas coffee lovers](https://blog.joe.coffee/texas-dolla-java-days)

Dolla Java Days in these two Texas cities July 6 - 31. For the month of July, we are sponsoring $1 coffee and drinks daily for coffee lovers on joe.

 Cass Clark  Jul 8, 2021

<https://blog.joe.coffee/june-release-notes>

### [June Product Update Release Notes](https://blog.joe.coffee/june-release-notes)

We've recently launched updated to our joe Mobile Ordering consumer app that make the ordering and pickup experience more intuitive and easier to...

 Cass Clark  Jun 22, 2021

<https://blog.joe.coffee/dolla-java-days>

Mobile Ordering

### [We're offering daily $1 coffee to thousands across our network](https://blog.joe.coffee/dolla-java-days)

Dolla Java Days in these four major cities begins May 24, 2021. For one month, we are sponsoring $1 coffee and drinks daily for coffee lovers on joe.

 Cass Clark  May 25, 2021

<https://blog.joe.coffee/portland-dolla-java-days>

### [Dolla Java Days Coming to Portland, Oregon](https://blog.joe.coffee/portland-dolla-java-days)

Dolla Java Days in Portland, OR kicks off April 12 through 25, 2021. For two weeks, we're sponsoring $1 coffee and drinks for Portland joe customers!

 Cass Clark  Apr 2, 2021

<https://blog.joe.coffee/cloud-city-coffee-and-putting-customers-first>

### [Cloud City Coffee and Putting Customers First](https://blog.joe.coffee/cloud-city-coffee-and-putting-customers-first)

How this joe partner is prioritizing customer experience above all, coffee shops as a catalyst, and their decision to switch to joe from a white...

 Cass Clark  Jan 26, 2021

[1](https://blog.joe.coffee/author/cass-clark/page/1) [2](https://blog.joe.coffee/author/cass-clark/page/2)

**Let's build coffee**   
and community together.

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### ![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=92&height=92&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png)

The complete ordering system, built for local coffee shops to thrive. 

 

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