In this article, Long Beach Coffee Club invited joe for a 1:1 conversation on the impacts of COVID on the coffee industry and how owners are adapting.
4 Ways to Boost Profitability in Lean Times
Increase profitability with these cost saving tools specifically for the independent coffee industry
4 Ways to Boost Profitability
January's and February's colder weather, slower foot traffic, and new years resolutions almost always translate to a dip in revenue for independent coffee shops. Pair that the rising cases of the Omicron variant and supply chain delays, coffee shop owners are facing much lower revenue for the first two months of 2022.
If you're looking for opportunities to save, are 4 ways to increase revenue and decrease your costs, even in lean times.
1. Small price increases impact big
You are not alone! Rising cost of goods and supply chain issues are translating to an increase in prices across independent coffee's menu. Network wide, coffee shops we partner with are typically increasing prices $0.50 per drink to alleviate some stress and add to their bottom line.
2. Acquire new customers online
With the rise in Omicron cases, encouraging customers to order through joe keeps baristas safe, customers safe, and keeps your coffee shop doors open.
List your joe ordering link on your Google Business Profile, website, and social media bios effortlessly converts customers and saves you money on every order with our industry processing fees. A commission rate of just 2.9% per online order, joe web ordering is less than half the all-in cost of generic alternatives and white label apps.
Plus, joe partners can decrease their commission rates even further when they list joe as the exclusive ordering option on their Google Business Profile.
3. Leverage joe Sponsored Promotions
Introduce joe to new customers with a deal we'll pay for! At joe, we sponsor promotions for a $3 off a new user's first order on joe, giving them that little nudge they might need. After all, we've learned customers are 50% more likely to try a new service if there is a discount attached to it. From here, our automated marketing engine works hard to maximize their spend, earning you more per month from your existing customers and boosting your bottom line.
These new user offers are evergreen and shops can promote as often as they'd like! Reach out to your Account Manager at email@example.com to get tools to promote.
4. Take it to the next level with joe POS
Join the joe Point of Sale Early Access Program to lower your cost even further. Our industry low processing fees of just 2.4% + $0.10 per transaction means you'll save money on every order! Plus, as an Early Access partner you'll get even more tools to earn more per month on your existing customer base and acquire new customers that would otherwise settle for corporate coffee.
Watch a virtual demo below to learn how joe POS's all-in-one system that simplifies barista workflow, automates marketing, and maximizes customer spend could be the solution to boost profits this year.
Safely serve your existing customers and acquire new customers through the largest network of indie coffee lovers! Email us at firstname.lastname@example.org to see how we can further grow your business in 2022.