From contact-free to curbside pickup, the coffee customer experience has evolved to one of hyper-convenience. Companies like Starbucks have invested of $1B in reshaping their companies to win in an era of hyper-convenienece and win over loyal independent coffee customers.
Here’s how we’ve evolved our technology to harmonize the in-person and digital experience, automate loyalty and marketing for coffee owners, and acquire new customers who would otherwise choose corporate. All to help take the grind out of running a coffee shop.
Shops with a high volume of mobile orders need to better harmonize in-person and digital orders without burdening baristas. Shops that didn’t have a healthy volume of digital orders needed easy ways to ramp up digital sales and realize the growth and efficiency gains that come with it. Every shop needs to maximize their return on labor cost which means having as efficient a workflow as possible.
To meet that need we focused on two major initiatives:
The right message, at the right time, with the right incentive. That’s the formula to staying top of mind for customers and reaching them at the moment they are craving something that you offer. Starbucks invests in sophisticated algorithms to predict when to send personalized messages to customers, but generic marketing tools from POS systems are too-limited and time consuming for shop owners to get the results they need to thrive.
In everything we do, we don’t just focus on raising the top line - we focus on minimizing costs. Our loyalty program has $0 monthly cost and we’re seeing a 1000% return on cost of rewards redemptions in the form of increased revenue which offer insight through our fully revamped reporting views. Loyalty programs offered by other POS systems increase in cost as people opt-in (over $100/month on average!). At joe, we don’t penalize you for success to make a quick buck.
A great customer experience starts with a great barista. It’s not easy to build relationships, make great coffee every time, and hustle to keep the lines moving. Rising labor costs put the squeeze on owners and your most talented employees may be looking for opportunities elsewhere to earn more in a less demanding role.
We have overhauled our user interface for barista-facing tech to make it more intuitive for new baristas to train on the job, manage a high volume of orders, and set expectations with customers on inventory and estimate ready times on-the-fly.
Our smart tipping features have increased tips by 300% (over $6 / hour increase!) at coffee shops utilizing the joe Register and customer satisfaction across the network is at an all-time high above 4.8 out of 5 on all orders.
The average American consumes 3+ coffee drinks per day, but those orders change from weekdays to weekends and seasonally. We are continuously innovating to make it easier to save and reorder their “usuals” and will upsell complementary products automatically. We use data about how they interact with your storefront to inform more personalized and relevant notifications and offers to give you the same level of marketing sophistication that Starbucks provides - at no extra cost. Has it been a while since you’ve taken a look at the app? Check us out.
These tools are just the beginning. We are continuously collecting real-time data as well as feedback from coffee shop owners and customers to evolve our technology to fit the needs of the independent coffee community.
So whether you've just been introduced to joe or are already a joe partner, our technology and tools are built to help your coffee shop thrive. Estimate your potential growth through our growth calculator below, or reach out to a team member at success@joe.coffee.