A letter from the founders

Enjoying your coffee is a sacred part of your day, and we're honored to be a part of it. In that spirit, we think it's important you know what we're all about.

Our Philosophy

We bring independent coffee together to create the most convenient and rewarding way to support and discover local coffee. The research shows that people like yourself will support a small business more often if it's as convenient as ordering at a company like Starbucks. 

With over 16,000 locations in the U.S. alone, Starbucks sets a high bar for convenience. Being able to order ahead and earn rewards at a single shop might be nice sometimes, but to truly unlock the value that Starbucks is getting from their tech on behalf of small business requires a collaborative approach. 

How much value is Starbucks getting out of their order ahead and rewards experience, you ask?

More people pay with the Starbucks app than Apple Pay or Google Pay. It makes up over 40% of their orders, has driven almost all revenue growth (not earned by opening new stores), and they now qualify as the 10th largest bank in the world by gift card balances alone. So... it's a big deal.

Our mission is to unlock those same benefits on behalf of small business. With the goal of launching 16,000 independent coffee shops on the app by 2030, our intention is to make supporting local AS convenient as ordering at Starbucks in the U.S..

Thank you for joining the movement

From our hearts to yours and with our most sincere gratitude, thank you for using joe to support local.

We grow through word of mouth so if our mission resonates with you, please share with friends, family and coffee pros that believe in the power of collaboration. For more info on how to get the word out, check out our FAQ. You can also connect with us on Instagram.

Sincerely,

Nick & Brenden Martin

Co-Founders / Co-CEOs / Brothers

joe

Support questions?

Checkout our support tool or email help@joe.coffee