--- title: A letter from the founders description: At joe, we're on a mission to make buying local as convenient as ordering at Starbucks. With a goal to launch 16000 locations on the platform by 2030, this is why the mission is so important to us. image: https://blog.joe.coffee/hubfs/jazmin-quaynor-9Y8vxVQN4o4-unsplash.jpg --- [![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=75&height=75&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png)](https://joe.coffee) - [PRODUCT OVERVIEW](https://joe.coffee/point-of-sale) - [TESTIMONIALS](https://joe.coffee/testimonials) - [PRICING](https://joe.coffee/pricing) - [ABOUT US](https://joe.coffee/why-joe) - [FAQs](https://support.joe.coffee) - RESOURCES - [COMMUNITY HUB](https://joe-partner-community.circle.so) - [INDUSTRY BLOG](https://blog.joe.coffee) - [PARTNER STORIES](https://blog.joe.coffee/testimonials) [OWNER LOGIN](https://manage.joe.coffee/login) [ORDER AHEAD](https://shop.joe.coffee) All # A letter from the founders At joe, we're on a mission to make buying local as convenient as ordering at Starbucks. With a goal to launch 16000 locations on the platform by 2030, this is why the mission is so important to us. [Nick Martin](https://blog.joe.coffee/author/nick-martin) Jun 22, 2022 ---   Having your morning coffee is a sacred part of your day - we're honored that you make joe a part of it. In that spirit, we feel it's important you know what we're all about.  When you support a local coffee shop, you endorse someone's dream to earn a living doing what they love and sharing that passion with their community. *Our dream* is to make the aspirations of small business owners more accessible.   **Our Philosophy** The research shows that people like yourself will support a small business more often if it's as convenient as ordering at a company like Starbucks.  With over 16,000 locations in the U.S. alone, Starbucks sets a high bar for convenience. Being able to order ahead and earn rewards at a single shop might be nice sometimes, but to truly unlock the value that Starbucks is getting from their tech on behalf of small business requires a collaborative approach.  We bring independent coffee together to create the most convenient and rewarding way to support and discover local coffee. That way, you never pass up your neighborhood favorite and you don't think twice about choosing another local shop when you're on the other side of town. ***How much value is Starbucks getting out of their order ahead and rewards experience, you ask?*** More people pay with the Starbucks app than Apple Pay or Google Pay. It makes up over 40% of their orders, has driven almost all revenue growth (not earned by opening new stores), and they now qualify as the 10th largest bank in the world by gift card balances alone. So... it's a big deal. **Our intention** is to unlock those same benefits on behalf of small business. With the goal of launching 16,000 independent coffee shops on the app by 2030, our mission is to make supporting local *AS* convenient as ordering at Starbucks in the U.S.. **Thank you for joining the movement** From our hearts to yours and with our most sincere gratitude, thank you for using joe to support local. We grow through word of mouth so if our mission resonates with you, please share with friends, family and coffee pros that believe in the power of collaboration. For more info on how to get the word out, [check out our FAQ](https://support.joe.coffee/article/290-faqs). You can also connect with us on [Instagram](https://instagram.com/joecoffeeapp).   Sincerely, ![Joe co-founders](http://www.builtinseattle.com/sites/www.builtinseattle.com/files/styles/ckeditor_optimize/public/inline-images/IMG_9791.jpg) Nick & Brenden Martin Co-Founders / Co-CEOs / Brothers [joe](https://joe.coffee)     ***Support questions?*** *Checkout our [support tool](https://support.joe.coffee) or email [help@joe.coffee ](mailto:help%40joe.coffee?subject=Support%20request)*       [All](https://blog.joe.coffee/tag/all) ## Similar posts Build In Public ### [Building In Public: A Big Leap Forward On Positioning](https://blog.joe.coffee/strategy-session-a-big-leap-forward-on-positioning) We're pulling back the curtain on scaling a VC-Backed Startup as part of our mission to revolutionize the coffee industry to better serve small... Nick Martin Feb 20, 2025 Build In Public ### [Building In Public: Podcast, New Hardware, and 🤯 Data.](https://blog.joe.coffee/building-in-public-podcast-new-hardware-and-🤯-data) Our new "Building in Public" series pulls back the curtain on evolving a venture backed startup in service of community, reciprocity, and shared... Nick Martin Feb 6, 2025 Build In Public ### [Building In Public: Shifting Paradigms, Power of Storytelling, The Psychology of Customer Service](https://blog.joe.coffee/changing_paradigms_for_coffee_shops) Our new "Building in Public" series pulls back the curtain on evolving a venture backed startup in service of community, reciprocity, and shared... Nick Martin Feb 17, 2025 **Let's build coffee** and community together. Sign up today to get the inside scoop on all things independent coffee. From industry trends to inspiration about how to innovate, find out how others are thriving by leveraging joe's effortless technology. ### ![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=92&height=92&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png) The complete ordering system, built for local coffee shops to thrive.    ### Resources - [Get a Demo](https://joe.coffee/get-started) - [Partner Login](https://merchant.joe.coffee/) - [Support](https://support.joe.coffee/) - [Blog](https://blog.joe.coffee) - [Merchant Terms of Service](https://joe.coffee/merchant-tos/) - [Terms & Conditions and Privacy Policy](https://joe.coffee/terms-of-service-privacy-policy/) ### Our Company - [About Us](https://joe.coffee/why-joe) - [Contact Us](https://support.joe.coffee) © 2023 Coffey Ventures, Inc. All rights reserved [Privacy Policy](https://joe.coffee/terms-of-service-privacy-policy/) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)