3 Best Practices for an Epic joe Launch

Learn to maximize joe features when you launch to meet your customers where they are at, even during a public health crisis.

Welcome to the joe network! 

At joe it’s our mission to grow your business with tools and strategy that bring in more customers, who visit more often and spend more per visit. Finally giving indie coffee the upper hand against corporate competitors!

With over 1,000 shops in the network, joe brings together a wealth of consumer behavior data across the indie coffee industry. This allows us a unique look into best practices for shops, optimizing digital relationships, and how we can effectively market your shop to customers on the go. 

Customers who order with joe spend on average 45% more per month than customers who only order in person. That's net new revenue!

So, we set a goal for new shops in the network, to reach 100 orders in their first 30 days. From there, we'll do the rest! We can leverage our loyalty engine to maximize every dollar customers spend at your store. All you have to do is tell customers about it!


'SIP on joe' Launching Best Practices

In this article we dive into our 'SIP on joe' Best Practices for Launch. These three quick tips make it simple and easy to market joe to your customers and start increasing revenue, fast.



Share on social media

When it comes to promoting joe to new and existing customers, our biggest recommendation is to meet them where they already are: scrolling on social media.

Your social media platforms are a snapshot of your business where customers can learn about your brand, the personality of your shop and everything that’s new. joe sponsored promotions make introducing mobile ordering to customers simple! At launch you’ll be set up with an exclusive promotion to give customers that little nudge they may need to try out joe – making announcing joe a breeze! 

But promoting joe doesn’t stop at the launch! From curbside pickup to refer a friend, there are tons of features your customers will LOVE making it easy to promote joe often.

Looking for a bit of inspiration? We’ve got you covered.

4 Tips for Promoting joe on Social Media



Implement your online menu link

It’s clear in the last few years that the trend in online ordering has grown exponentially. With tighter safety restrictions and general smartphone adoption, mobile searches for terms like “coffee near me” have tripled in recent years and created a huge opportunity for coffee shops to connect with potential new customers at the exact moment their intent is highest. 

Adding your joe ordering link to your social bios, Google Business Profile, and website does the heavy lifting of converting customers scrolling online to loyal paying users in a few taps.

4 Ways Coffee Shops Can Optimize Google Business to Attract New Customers

Add joe to your social media, Google Business profile, and your website 




Promote with in-store signage

As coffee lovers ourselves, we know that on days when we have the time, we choose to spend it in our favorite coffee shop. But let’s face it, there are a lot of days where convenience is key. So we recommend introducing mobile ordering to customers visiting in shop too - and our joe signage makes that easy!

joe operational signage like our mobile ordering pickup sign streamlines flow for both baristas and customers. Promotional signage like a poster or sidewalk sign adds that little nudge customers might be looking for to scan the QR code and download the app.

All joe signage, both operational and promotional is available to download and print at a local print shop. We recommend downloading the files yourself for efficiency and supporting another local business!

You can also purchase additional signage, like a parking sign or outdoor banner at joe.coffee/shopping.



Following these best practices to create a solid foundation for growth on joe. These tools to acquire new customers and technology built to simplify workflow in your coffee shop, means you can focus on the things your LOVE about running a coffee shop.

Stay tuned for additional growth tips & tricks for growth, product updates, promotions and more. If you need help along the way, head over to our joe Support Tool email us at success@joe.coffee.


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