Mobile Ordering

joe Partner Tip: 5 Easy Reels Every Coffee Shop Can Try

Looking for marketing inspiration promoting joe in your coffee shop? We’ve got you covered.

Juggling daily shop operations and marketing to customers is challenging. So to help alleviate some stress, and inspire creativity when promoting joe to your customers, we’ve collected several Instagram Reels, complete with templates. 

For busy small business owners, like you, Instagram’s Templates feature on Reels, is a game changer! Templates allow users to replace the clips with their own photos or videos and it will match with the timestamps of the template reel, making creating content much faster and easier.  

If you’re looking for inspiration, we’ve got you covered! Check out these creative reels, and add them to your marketing calendar.


Reel In Potential joe Customers

The Basics of Mobile Order Pick Up 

With multiple locations (18 cafes!)  throughout Seattle, Caffe Caffe Ladro announced their partnership with joe in this fun reel. Easily replicable, add videos of your space, cafe exterior, baristas, coffee cups, and more!  Then cap it off with your joe mobile order pickup sign in your shop!




2. Ordering on joe for the entire crew 

The Wandering Bean frequently has nearby small businesses and high school staff ordering on joe at their shop. After all, everyone gets the drink they want, and it’s ready at the same time!

If your cafe serves a similar demographic, try posting a reel like this one to promote the ease of ordering on joe for the entire crew, and the benefits of supporting a local shop


Pro Tip: Tag the local business or school to further support local and give them a shout out. We love seeing the community support each other!


3. Curbside Pick Up

No drive-thru? No problem. Asensio Coffee shows their customers how easy it is to order ahead and have their drink delivered right to their car. If that sound like you, try it out! 


4. Showing craft coffee & the process

Coffee is your craft! And customers LOVE seeing behind the scenes, getting secrets & insights into the trades of your shop. Why not show them how to make their favorite drink?

Coffee Cup Overflowing shows off delicious cortado with a playful audio that really captures the audience's attention. 


Pro tip: Make the last shot of the reel your barista placing the drink next to your joe mobile order pickup sign, further promoting the ease and convenience of customers ordering on joe.


5. It's easy to order on joe

When joe partner Bold Brew House first launched on joe, this shop utilized a reel to introduce joe to customers, and demonstrate how to get their delicious coffee fast & easy by using the joe app!

In just 10 seconds, this reel includes graphics of their storefront on the app, and highlights convenience with a dedicated parking spot and pickup zone in shop. 10/10 recommend a similar format, even though this example isn’t a reel template, for joe partners!

Pro Tip:
Show customers how to add your seasonal favorites & where to park in your lot for easy access to your joe pick up area. 

Ready? Try it out! Don’t forget to tag us @joecoffeeapp for us to reshare!


How to repurpose an Instagram Reel Template:

  1. Select a Reel that you like
  2. Tap the three-dot menu icon and select “use as template”
  3. Once selected you will see the timestamps for each clip in the Reel. Tap “add media” to replace the clips with your own media from your camera roll.
  4. Post your Reel with a catchy caption & hashtags. (click here for some inspiration)
  5. Don’t forget to tag us! 

Reels are a fun and engaging way to promote your shop, new featured drinks, and the benefits of ordering with joe for your customers! 


For more marketing tips, or to set up a strategic growth campaign, the joe team is here to help you reach your growth goals. Follow joe on Instagram, Tiktok, Twitter, and Facebook or reach out to a team member at 


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