--- title: "Partner Showcase: Bryan Reynolds of Anthem Coffee & Tea Shares His Formula For Success" description: Joe is a free service for independent coffee shops that lets them accept mobile orders & payment from customers that want to support small business and enjoy great coffee image: https://blog.joe.coffee/hubfs/IMG_0079.jpeg --- [![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=75&height=75&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png)](https://joe.coffee) - [PRODUCT OVERVIEW](https://joe.coffee/point-of-sale) - [TESTIMONIALS](https://joe.coffee/testimonials) - [PRICING](https://joe.coffee/pricing) - [ABOUT US](https://joe.coffee/why-joe) - [FAQs](https://support.joe.coffee) - RESOURCES - [COMMUNITY HUB](https://joe-partner-community.circle.so) - [INDUSTRY BLOG](https://blog.joe.coffee) - [PARTNER STORIES](https://blog.joe.coffee/testimonials) [OWNER LOGIN](https://manage.joe.coffee/login) [ORDER AHEAD](https://shop.joe.coffee) # Partner Showcase: Bryan Reynolds of Anthem Coffee & Tea Shares His Formula For Success Joe is a free service for independent coffee shops that lets them accept mobile orders & payment from customers that want to support small business and enjoy great coffee [Joe Success Team](https://blog.joe.coffee/author/joe-success-team) Dec 18, 2018 --- ### **"I’m a huge fan of Joe. They’re a champion of the indie coffee shops and**** understand the nuances of the coffee business and the local coffee shop flow.****"** ### -Bryan Reynolds, CEO of ANTHEM COFFEE   [![How joe works](https://no-cache.hubspot.com/cta/default/4591743/ed9a9451-9650-4e1b-9228-ddd456403614.png)](https://cta-redirect.hubspot.com/cta/redirect/4591743/ed9a9451-9650-4e1b-9228-ddd456403614)   ### * Highlights* - [ANTHEM](https://blog.joe.coffee/myanthemcoffee.com) has grown to nine high volume locations spanning the South Puget Sound - Bryan's philosophy of overdelivering on customer experiences led him to [switch to joe](http://joe.coffee/for-coffee-shops) from ChowNow - Bryan is sharing is formula through his [Coffee School](https://myanthemcoffee.com/coffeeschool/)curriculum  ## How ANTHEM Got It's Edge ![DSC_8292-feature-1371x600](https://blog.joe.coffee/hs-fs/hubfs/DSC_8292-feature-1371x600.jpg?width=1371&name=DSC_8292-feature-1371x600.jpg) (Above: Bryan Reynolds, CEO & Co-Founder of ANTHEM Coffee & Tea) Many coffee shops strive to become a community staple, but it takes a clear vision, energy, and commitment to achieve it. Becoming a community hub - a place where real relationships are fostered - was so important to ANTHEM CEO and co-founder, Bryan Reynolds that he made it a focal point in the [company's mission statement](https://myanthemcoffee.com/our-anthem-story/): *“We create unique experiences that change lives and bring people back! We do this by loving and serving people, by preparing top notch, hand crafted food and beverages, and by creating an environment where real relationships are fostered.”* But as he would tell you, the mission statement is just the beginning. Every day, Bryan lives and breathes a set of principles that he imparts on every team member at all six ANTHEM locations:    - Overdeliver on value - Give more than you receive - Love and serve others without expecting anything in return When you enter any [ANTHEM](https://myanthemcoffee.com/) location, those principles are palpable. Baristas are hustling in harmony to delight every customer with incredible product and meaningful interactions. Each space offers the expected comforts you come to expect from an independent coffee shop, with a contemporary twist that keeps every visit feeling new and fresh. In short, everything from the food & drink, to the staff and environment feels uniquely *inspired. * ## **Overdelivering Value:** Why ANTHEM Switched to joe   Eager to provide impeccable service to customers, it was clear to Bryan that mobile order ahead was the future and he invested in it early. After having some success accepting mobile orders on ChowNow for a period of time, [Bryan decided to switch systems and accept orders through joe](https://www.facebook.com/joecoffeeapp/posts/2272076276405595?__xts__[0]=68.ARCsFZN_OFiJs2eHKPV77SDW5_svyfgHD5pJpB5E8f-KCLh5AVQ0WocYbco2-LYO7Rk3QqxOj4NFFjyaACGhc7wq5W3IOzFtvWPKdbybKZnj51yzn60kPvgrUm8L_ANXxruVBfZrAsaRyjzb40xrgYMV_d6PBvE3yj9lzsfJGsSyTXZMMmeLgNe9E6sVA9EDcKMAe1SD00njOH2q7x5016NKVklj5DqoiqcpGQE9Qdg231oZGvBty1sQvtkPhrULEA0H9kEb_s1KCYY6Dmna13DbXZBRfJ2xyZ6uB6tLnLp1kDdf9KLZvC1d9rMzmgMMna33eYnoUY7IUDvpXZHYUOt8eJiS3wHCSxohwvBn&__tn__=-R).  ***"We decided to move away from a branded app for a few reasons. First off, there were a few key features missing, like simply remembering a previous order for the purpose of reordering daily, rewarding customers with loyalty points for using the app, and reporting for our team was a nightmare." *** Beyond a better feature-fit for a coffee businesses, the human side of doing business influenced his decision to make the switch as well.  ***"I really appreciate the way that Joe is focused on building relationships first, they get it - this is an app company built by baristas, for baristas so they understand the nuances of the coffee business and the local coffee shop flow."*** **Growing The Vision** ![Screen Shot 2018-12-18 at 12.38.38 PM](https://blog.joe.coffee/hs-fs/hubfs/Screen%20Shot%202018-12-18%20at%2012.38.38%20PM.png?width=3820&name=Screen%20Shot%202018-12-18%20at%2012.38.38%20PM.png) With nine incredibly successful shops (and expanding!), you'd think Bryan's plate would be full - but he's not in it just to find success himself. Bryan is pouring his boundless energy into making it easier for other leaders with big dreams in coffee to achieve success as well.  ***"I really enjoy spending time helping other business owners clarify their Big WHY, develop guiding principles, help them thrive in leadership and avoid burnout. As a leader, it's important to unify their team and objectives as a business in order to achieve a successful, sustainable, and enjoyable business for the long haul."*** Beyond mentoring other business owners, [Bryan has developed a stellar curriculum with modules tailored for owners at all stages of the cycle as part of his Coffee School](https://myanthemcoffee.com/coffeeschool/). Whether you are planning on opening your first coffee shop or you have years of experience in the space - Bryan has content to help launch or revitalize your business at a time when a clear vision is imperative to be successful.   ***"I believe that mission is the ultimate motivator, not money, not fame or notoriety, MISSION. I believe that the people we lead and work alongside wake up everyday wanting to win at life and it’s our job as leaders and owners to show them what winning looks like." ***  Ready to take your shop's performance up a notch?  - [Check out Bryan's Coffee School ](https://myanthemcoffee.com/coffeeschool/) - [Join the movement to level the playing field against corporate coffee with joe.](http://joe.coffee/for-coffee-shops)    ## Similar posts ### [Partner Showcase: Diedrich Espresso](https://blog.joe.coffee/diedrich_leaves_ubereats_for_joe_mobile_order_and_pay) Joe is a free service for independent coffee shops that lets them accept mobile orders & payment from customers that want to support small business... Joe Success Team Jan 11, 2019 Podcast Promo ### [Coffee & Community Interview Series](https://blog.joe.coffee/coffee-community-pod-series) Explore the inspiring journey of Vanessa Alvarez, owner of Catalina’s Coffee & Cocktails, as she shares insights on building community, balancing... Marketing May 31, 2024 ### [We've Partnered With Gravity Payments To Take On Square](https://blog.joe.coffee/alternative_to_square) Many coffee shops were burned by Square's latest rate hike. We've partnered with Gravity Payments to stand up for local coffee shops. Joe Success Team Mar 5, 2020 **Let's build coffee** and community together. Sign up today to get the inside scoop on all things independent coffee. From industry trends to inspiration about how to innovate, find out how others are thriving by leveraging joe's effortless technology. ### ![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=92&height=92&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png) The complete ordering system, built for local coffee shops to thrive.    ### Resources - [Get a Demo](https://joe.coffee/get-started) - [Partner Login](https://merchant.joe.coffee/) - [Support](https://support.joe.coffee/) - [Blog](https://blog.joe.coffee) - [Merchant Terms of Service](https://joe.coffee/merchant-tos/) - [Terms & Conditions and Privacy Policy](https://joe.coffee/terms-of-service-privacy-policy/) ### Our Company - [About Us](https://joe.coffee/why-joe) - [Contact Us](https://support.joe.coffee) © 2023 Coffey Ventures, Inc. All rights reserved [Privacy Policy](https://joe.coffee/terms-of-service-privacy-policy/) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://4591743.fs1.hubspotusercontent-na1.net/hubfs/4591743/Anthem%20-%20Because%20of%20Coffee%20-%20Testimonial.mp4", "dateModified" : "2022-05-26T19:12:43.580Z", "duration" : "PT1M37S", "height" : 1080, "name" : "Anthem - Because of Coffee - Testimonial", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/9001105740?portalId=4591743&size=medium", "uploadDate" : "2019-04-19T16:37:14.748Z", "width" : 1920 } ```