Tags: Success Story

A good customer experience is great business for coffee shops

Joe coffee app 325

A common misnomer about mobile ordering is that customers will stop ordering in person and the line will simply move to the other side of the counter. With the wrong mobile ordering solution that might be true, but we set out from day 1 to ensure we're driving new revenue growth for our partners. 

With joe, you get more than just mobile ordering. We couple the convenience of a mobile with a rewards program and automated deals engine that uses your customers past purchase behavior to send custom offers and deals so you stay top of mind and they order more often and larger average tickets.

Of course, all the best tech won't make much of a difference if the barista on the other side of the order isn't happy and bought in. With that in mind, we've spent most of our time building joe focused on ensuring a friction-free barista experience. After all, as former baristas ourselves we have a keen understanding of how demanding the job can be - especially when it's busy. In the video at the top of the page you hear from Cory - a barista at El Diablo in Seattle - about how joe makes life easier behind the coffee bar.

When you couple a great mobile & rewards experience for customers with a seamless integration into the workflow for baristas you get some great results.  With over 10,000 points of feedback from customers, over 96% or orders are marked as a positive experience (they were made correctly and ready when the customer arrived) and joe users spend over $35 more every month than they do in-person alone. That's game changing for shops and is why our partners have increased revenue $9K or more with joe when they follow our exclusive marketing playbook.

 

 

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