Hundreds of community coffee shops have left their traditional POS systems like Square and Toast to get the same benefits from tech that Starbucks enjoys.
In this article, we provide highlights of key aspects of the complete operating system powered by joe including Kiosk, Barista Terminal, and Admin tools. For insights on the philosophy behind joe go here.
At joe, we designed our platform from the perspective of both customers and baristas. Our goal? To eliminate workflow inefficiencies, provide customers with the most seamless and rewarding ordering experience, and connect you with the world’s largest community of independent coffee lovers.
Recently, we introduced a kiosk experience built specifically for coffee shops, designed to enhance customer relationships and optimize barista workflows. With this system, customers can:
✅ Save favorites for one-tap reordering
✅ Reorder entire baskets—perfect for families and groups
✅ Purchase or reload cash cards for easy payments
✅ Minimize barista data entry, so your team can focus on what matters—crafting exceptional coffee and engaging with customers
At joe, our long-term vision is to automate essential tasks as much as possible, giving you more time to focus on what matters—your customers, your craft, and your business. While full automation is a future goal, we're already equipping you with the tools you need today to build your brand, engage your community, and create meaningful loyalty programs that reflect your shop’s unique identity. Watch the video below for an overview of our admin portal which includes employee management, marketing, workflow tools, insights, reporting and more.
Demo Highlights:
Our approach ensures that every incentive, loyalty program, and customer engagement tool is built specifically for independent coffee shops, designed to drive real results while minimizing risk. From marketing mechanics to audience segmentation, every feature is integrated seamlessly across kiosks, point-of-sale, mobile apps, and web ordering, ensuring a cohesive and effective experience for both you and your customers.
We’ll continue rolling out new features to maximize your value, and we encourage you to be part of this journey. Join our Community Hub via the Resources tab on our website to connect with other coffee shop owners and baristas, share best practices, request features, and help shape the future of indie coffee.
Got questions? Reach out to us at thrive@joecoffee—we’d love to hear from you. Let’s grow together. ☕🚀
One of the biggest advantages of running on Joe’s complete operating system is the way we personalize the app experience for your most loyal customers. Unlike other marketplace apps that offer a one-size-fits-all approach, Joe dynamically adapts to each customer's loyalty status, ensuring your best customers receive the most seamless, rewarding, and engaging experience possible.
When a customer joins your loyalty program, their app transforms into a branded profile experience unique to your shop. This means:
✅ Easy access to stored rewards & balances across kiosks, terminals, the app, and online
✅ One-tap reordering for favorite drinks, full baskets, and past purchases
✅ Auto-reload for stored balances, ensuring consistent cash flow
✅ Gift card integration for effortless sharing and redemption
✅ Smart recommendations that evolve based on seasonal trends and customer preferences
✅ Gamified rewards & challenges, keeping customers engaged and coming back
Why does this matter? It removes friction. Your customers don’t have to think twice about ordering their favorites, supporting your shop, or engaging with new items. And because Joe captures 100% of their purchase data, we can reinforce customer loyalty with smart incentives, timely reminders, and tailored offers, keeping your shop top-of-mind without you having to lift a finger.
Switching systems can feel like a hassle—but we’re not a POS, we’re your technology partner. We only grow when you do, which means our success is directly tied to yours. Our team handles the setup so you can focus on running your business.
📌 Step 1: Register Here
📌 Step 2: We’ll schedule a quick 30-minute call to discuss your workflow, menu details, and launch timing
📌 Step 3: We’ll build your menu and digital storefront—getting you up and running based on your availability
Ready to upgrade your ordering experience? Let’s get started today. 🚀
For years, independent coffee shops have seen their POS as just a payment tool, while Starbucks has used technology to drive nearly all its revenue growth—turning their app into the 10th largest bank by stored balances and processing more payments than Apple Pay. Their success comes from leveraging technology to maximize convenience across 30,000+ locations, ensuring customers can get their coffee whenever and wherever they need it.
Alone, local coffee shops can only capture a fraction of their customers’ daily coffee moments, but together, we unlock the same advantages—offering a seamless, rewarding experience across independent cafés. Joe provides big-chain tech benefits while keeping shops independent, streamlining orders across kiosks, apps, and web, and reducing barista workload with one-tap reordering and integrated loyalty tools. Our system ensures growth without burnout, handling menus, team training, and even funding free drinks and discounts—all built-in, effortless, and designed for coffee shop owners like you.
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