--- title: "Collaboration Over Competition: Why We Have More To Gain Coming Together" description: We walk through our philosophy on why considering the customer experience is the most important factor for choosing your technology. image: https://blog.joe.coffee/hubfs/9-1-en.jpg --- [![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=75&height=75&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png)](https://joe.coffee) - [PRODUCT OVERVIEW](https://joe.coffee/point-of-sale) - [TESTIMONIALS](https://joe.coffee/testimonials) - [PRICING](https://joe.coffee/pricing) - [ABOUT US](https://joe.coffee/why-joe) - [FAQs](https://support.joe.coffee) - RESOURCES - [COMMUNITY HUB](https://joe-partner-community.circle.so) - [INDUSTRY BLOG](https://blog.joe.coffee) - [PARTNER STORIES](https://blog.joe.coffee/testimonials) [OWNER LOGIN](https://manage.joe.coffee/login) [ORDER AHEAD](https://shop.joe.coffee) Build In Public # Collaboration Over Competition: Why We Have More To Gain Coming Together We walk through our philosophy on why considering the customer experience is the most important factor for choosing your technology. [Joe Success Team](https://blog.joe.coffee/author/joe-success-team) Mar 12, 2025 --- # **The era of the POS is dead. Long live community! ** *Featured in this video is Brenden Martin, Joe Co-Founder, leading a virtual demo with a shop owner.* For years, coffee shop owners like you have viewed their point of sale (POS) simply as a tool to process payments. Meanwhile, Starbucks transformed their tech into a formula that drives almost all revenue growth for the company. - More people pay using the Starbucks app than use Apple Pay - Starbucks qualifies as the 10th largest bank based on customer cash card balances - Their valuation largely reflects their value as a tech company  The key to Starbucks' growth is using technology to leverage their biggest advantage: their scale. With over 30,000 owned and licensed stores in the U.S., they are a convenient option in every neighborhood - heck, sometimes they have more than one location on the same corner.  ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXf6l4mWFunOQwW__yt446ZVnjua0FIujVHEyuU8_e6pJLsu07RvndrmPZgsKfDsxDwmkQk74BZ9LcnajjYLxUnEsCx9te7Jtf2lJh2ObnRKhPTK8QUir1lBwIvzChcJmXYAOOtgKg?key=jPE8GQZ5ntIuERmZtJxJl__E) Why is that a big deal? Because people don't just drink coffee once a day. They consume 3+ times throughout the day with 3 major moments: - Breakfast (or beginning of commute) - Late morning (or before lunch)  - Early afternoon (mid afternoon pick-me-up)  When you think about where customers are at each of those moments - in areas where they live, work, and play - it becomes pretty clear: alone, you can only really meet about 1/3 of the need that even your most loyalty customers have because they are simply too far away to come to your shop every time.  ### **Together, we unlock the same advantages from technology that Starbucks gets from theirs** **![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdzyuDCnQiLHUGLlipbaeEUTKoNrKZes-3qcyczQogvW_a4-Bw5f9ln9alj7jQU4pFV4PWFbFvRHp7qAG4w-4LzhNrC2Zb6FJCxcQCdPrFq8fNygOjBCz1lE_UQXKcof3nPFIGP5Q?key=jPE8GQZ5ntIuERmZtJxJl__E)** Here's the good news. **Collectively** we can provide a convenient and rewarding option that outperforms what Starbucks is able to offer and customers get the intrinsic reward of supporting another local business.  In every neighborhood, coffee lovers get to experience great coffee shops, earn rewards, and redeem them anywhere. Alone, none of us can get the same benefits from technology that large chains get from their tech. But together, we do just that and so much more. ### **Big Tech Benefits While Keeping Your Independence  ** **![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdA59hXnquQp2M0vMCH7gJHm5MKp3INMM3NYMdHx0XWNBQQT8j-b9HgUpd1cjguDpYYdJjQhDofYoK5uYZaSOKZdnVam1qnXKgVUsJeEegTIonSfjRiaXtpjdB6szOaQFMtxvFtvA?key=jPE8GQZ5ntIuERmZtJxJl__E)** As former baristas, we know workflows are critical and when something isn't working - the whole community feels it. It's not enough to add sales and reduce costs. If that growth burns out your baristas, it's not going to last.  Our platform automatically harmonizes orders across sales channels (kiosk, app, web, POS) and drastically reduces time to serve regulars by cutting down data entry at the POS with features like customer favorites for one-tap reordering.  Plus, with a fully integrated loyalty and rewards experience in the app, customers are empowered with tools to purchase and reload gift cards, redeem offers, and manage their rewards so they don't have to do it at the POS during rush hour.  We build your menu, train your team, and even pay for free drinks and discounts for customers. It's all built-in, easy, and designed for owners like you.      [Build In Public](https://blog.joe.coffee/tag/build-in-public) ## Similar posts Build In Public ### [Keep Coffee Local: A commitment to help indie coffee THRIVE](https://blog.joe.coffee/keep-coffee-local-week-1) In this Week 1 recap of our Keep Coffee Local campaign we're spotlighting five business owners behind our customer's favorite local coffee shops, and... Cass Clark Nov 9, 2020 Industry Trends ### [Coffee Shop Marketing: Why Promo Codes are a Better Option than Gift Cards for User Acquisition](https://blog.joe.coffee/coffee-shop-marketing-why-promo-codes-are-a-better-option-than-gift-cards-for-user-acquisition) Coffee shops have used gift cards for everything from loyalty to customer acquisition because it's the only tool they had. But now, promo codes have... Joe Success Team Mar 16, 2023 Build In Public ### [Keep Coffee Local: A Commitment to Community](https://blog.joe.coffee/keep-coffee-local-week-3) In this Keep Coffee Local Week 3 recap, we hear about 5 more coffee entrepreneurs and their unwavering commitment to community, and of course great... Cass Clark Nov 20, 2020 **Let's build coffee** and community together. Sign up today to get the inside scoop on all things independent coffee. From industry trends to inspiration about how to innovate, find out how others are thriving by leveraging joe's effortless technology. ### ![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=92&height=92&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png) The complete ordering system, built for local coffee shops to thrive.    ### Resources - [Get a Demo](https://joe.coffee/get-started) - [Partner Login](https://merchant.joe.coffee/) - [Support](https://support.joe.coffee/) - [Blog](https://blog.joe.coffee) - [Merchant Terms of Service](https://joe.coffee/merchant-tos/) - [Terms & Conditions and Privacy Policy](https://joe.coffee/terms-of-service-privacy-policy/) ### Our Company - [About Us](https://joe.coffee/why-joe) - [Contact Us](https://support.joe.coffee) © 2023 Coffey Ventures, Inc. All rights reserved [Privacy Policy](https://joe.coffee/terms-of-service-privacy-policy/) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/qMHbxl2O01fAWij697gwZycgVdzoNkEWw6NivYYoadjg/capped-1080p.mp4", "dateModified" : "2025-02-26T06:09:15.930Z", "duration" : "PT9M44S", "height" : 1080, "name" : "Brenden Demo", "thumbnailUrl" : "https://4591743.fs1.hubspotusercontent-na1.net/hubfs/4591743/Brenden%20Demo.mp4/medium.jpg?t=1740550155930", "uploadDate" : "2025-02-26T06:09:15.925Z", "width" : 1920 } ```