--- title: Calculate the cost of online ordering for your coffee shop description: Specialty coffee shops are looking for a solution to compete against Starbucks on mobile ordering. Branded apps are a tempting option, but with a closer look they are too expensive and create a bad customer experience. image: https://blog.joe.coffee/hubfs/social-suggested-images/Screen%20Shot%202020-07-22%20at%208.10.13%20PM-1.png --- [![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=75&height=75&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png)](https://joe.coffee) - [PRODUCT OVERVIEW](https://joe.coffee/point-of-sale) - [TESTIMONIALS](https://joe.coffee/testimonials) - [PRICING](https://joe.coffee/pricing) - [ABOUT US](https://joe.coffee/why-joe) - [FAQs](https://support.joe.coffee) - RESOURCES - [COMMUNITY HUB](https://joe-partner-community.circle.so) - [INDUSTRY BLOG](https://blog.joe.coffee) - [PARTNER STORIES](https://blog.joe.coffee/testimonials) [OWNER LOGIN](https://manage.joe.coffee/login) [ORDER AHEAD](https://shop.joe.coffee) Industry Trends # Calculate the cost of online ordering for your coffee shop Specialty coffee shops are looking for a solution to compete against Starbucks on mobile ordering. Branded apps are a tempting option, but with a closer look they are too expensive and create a bad customer experience. [Nick Martin](https://blog.joe.coffee/author/nick-martin) Jul 23, 2020 ---   ## ONLINE CALCULATOR     ## Calculate Cost Enabling online ordering through your point of sale can be quick and easy, but the customer experience is really built for restaurants - not daily coffee consumers which puts a major damper on sales. It's also a lot more expensive than most coffee pros realize.  **The two area most people overlook are:** a.) Card-Not-Present fees per transaction ranging from $0.20-$0.30 add 2-3% on a $10 ticket (more if your average ticket is smaller). b.) Monthly fee ranging from $75 - $300 or more that when divided as a % of total online sales end up bringing the total cost to close to 20%. At joe, our online ordering product is focused on keeping costs as low as possible for your existing customers that are ordering through the web by charging just 2.9% with $0 flat fee per transaction. We then rely on our mobile marketplace to bring you NEW customers at the same cost you would otherwise pay just to accept online orders through your point of sale or a generic 3rd party tool.    [![How joe works](https://no-cache.hubspot.com/cta/default/4591743/0aa3812f-b44b-4936-b9b6-50e2b8ca3772.png)](https://cta-redirect.hubspot.com/cta/redirect/4591743/0aa3812f-b44b-4936-b9b6-50e2b8ca3772)   Have questions? Email us at [success@joe.coffee](mailto:success@joe.coffee) to chat with a human.  [Industry Trends](https://blog.joe.coffee/tag/industry-trends) ## Similar posts Industry Trends ### [Why Branded Apps Don't Work](https://blog.joe.coffee/why-a-branded-app-wont-help-you-compete-with-starbucks-mobile-ordering) Specialty coffee shops are looking for a solution to compete against Starbucks on mobile ordering. Branded apps are a tempting option, but with a... Nick Martin Jan 30, 2019 Industry Trends ### [Online ordering is the present and the future](https://blog.joe.coffee/online-ordering-is-the-present-and-the-future) A look at the impact of online ordering behaviors created in the peak of the COVID-19 pandemic, and how online ordering is the solution for indie... Sam Bond Jul 28, 2021 Industry Trends ### [June Product Update Release Notes](https://blog.joe.coffee/june-release-notes) We've recently launched updated to our joe Mobile Ordering consumer app that make the ordering and pickup experience more intuitive and easier to... Cass Clark Jun 22, 2021 **Let's build coffee** and community together. Sign up today to get the inside scoop on all things independent coffee. 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