Set Customer Expectations
Bold signage is key for driving more business to your shop. In this article, we walk through how to best utilize signage and set expectations for customers on both how to order at your shop, and how to pick up.
Here are some of our joe suggestions on how to best utilize signage:
- Use large signs like banners and posters outside. These should be visible from the street so anyone driving by will know how to place an order.
- Include call to actions on signage so customers can immediately order from you
- Designate pick up zones for curbside pick-up with well marked, visible signage
Pro tip: A-frame boards are cost effective and work great!
- Set up an in-shop pick-up spot at least 6 ft away from the espresso bar. Create a sign to keep it well marked and ensure safety for customers and your baristas!
A-frame signs look professional and are cost effective. joe partner, Blue Star Roasters, offers curbside service only. Their own outdoor A-frame sign in front of the shop informs customers about best ways to order, and provides our call-to-action for customers to download the app. Any customer driving up, who normally walks in, immediately knows how to safely order their coffee.
Dedicate parking spots and pick up zones specifically for your order ahead customers! Keep them in front of your shop for baristas to easy see customers pull up, and mark them with official signage.
Precision Coffee Company worked directly with their city to get a designated curbside pick-up sign. Try contacting your city officials, too. They may offer suggestions or resources because they also want their local businesses to succeed.
joe partners can receive a branded parking sign like this one at Cedar River Coffee to reserves these spots, gives customers priority, and advertises for itself.
Indoor Pick Up Zone
If you still have customers walk in to grab their drink, designate a table or counter that is at least 6 feet away from your barista. Clearly mark the table and have your barista leave the drink there, rather than handing it directly to the customer. Convive Coffee Roasters used their own signage to safely designate a pick up area and encourage social distancing.
Use the resources you have
Signage doesn't have to be expensive either, use the resources you have. Serve Coffee in Bethany, Oklahoma got creative with nothing more than printer paper and magic markers to let their customers know about curbside. They made a BIG impact too!
If you're interested in going mobile only at your shop, we're here to help, with the support and signage you need! Email us at firstname.lastname@example.org to get started with registration.