Discover how Tropical Express Drive Thru Coffee Shop experienced month over month growth and hyper-convenience with joe's coffee-tailored features.
Located in the desert of Central Washington, Tropical Express is known for delivering vibrant tropical vibes, fruit-filled flavors, and delicious coffee. Founded in 2017 by Jose Rodriguez and his wife, the brand quickly gained a loyal customer base with multiple drive-thru shops. However, long wait times posed an operational challenge, leading Jose to make a crucial decision to switch to joe Operating System (OS), integrating in-person ordering, mobile ordering, and built-in rewards.
When selecting a point-of-sale system, Jose and his team sought a solution tailored to coffee businesses. After extensive research, they found that many available POS systems were designed primarily for restaurants, offering functions that didn't align with their needs.
"Many other systems have a broader focus, and we felt like they were more tailored for restaurants and food service," shared Jose. "But joe really focused on coffee shops and the functions coffee shops will need and use."
Joe OS stood out because of its deep understanding of coffee shop operations, making it the ideal choice for Tropical Express.
Switching POS systems can be daunting, particularly for a busy coffee shop. Jose initially worried that transitioning would be a lengthy process. "We had been using the prior system for years, so we were initially worried switching was going to take days, if not weeks to fully integrate into our business."
However, with the help of a dedicated Account Manager, the onboarding process was completed in just one day. Staff quickly became proficient in using joe OS, ensuring a seamless transition with minimal disruption to business operations.
The impact was immediate. Baristas found the platform intuitive, making order-taking faster and more accurate. Additionally, tracking tips became effortless, further improving the employee experience.
"Our team was thrilled with how seamlessly joe integrated into our existing workflow," said Jose. "We are now able to take orders faster and more accurately, which has resulted in reduced wait times at our drive-thrus."
Previously, Tropical Express relied on physical punch cards for customer rewards. The transition to joe OS's digital rewards system dramatically improved customer engagement and retention.
"Our customers appreciate being able to conveniently track their rewards digitally, eliminating the need to search for and potentially misplace their punch card."
More than 30% of daily transactions now come from digital rewards members, putting them on par with industry benchmarks set by corporate coffee giants in Washington.
Joe OS enabled seamless online ordering, significantly improving drive-thru efficiency.
“Mobile ordering has been huge for us! It has really helped us reduce our wait times in our drive-thru, especially for bigger orders.”
Tropical Express now serves an average of 30+ mobile orders per day at each location, providing customers with a quick and hassle-free experience, particularly during peak hours.
Since introducing joe OS, Tropical Express has experienced a 17% revenue increase in the first three months. The system’s ability to streamline operations, optimize order flow, and enhance customer engagement has led to sustainable business growth.
Reflecting on the transformation, Jose Rodriguez states, "joe has really helped my business be more efficient and has made our overall customer experience better. As a business, we strive to make improvements to our operations, customers' experience, and our staff, and I think joe has really helped us in those aspects."
By embracing joe OS, Tropical Express has redefined the coffee shop experience, ensuring faster service, seamless digital rewards, and an enhanced brand presence. With their commitment to quality coffee and outstanding customer service, Jose and his team continue to elevate their business, proving that the right technology can drive both growth and customer loyalty.
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