--- title: "Loyalty Marketing with Joe: Smarter Growth, Not Just Redemptions" description: Boost coffee shop growth with Joe Loyalty. Achieve higher participation, smarter fund use, and real ROI with a 6% flat rate. Drive new purchasing behavior, not just discounts. --- [![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=75&height=75&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png)](https://joe.coffee) - [PRODUCT OVERVIEW](https://joe.coffee/point-of-sale) - [TESTIMONIALS](https://joe.coffee/testimonials) - [PRICING](https://joe.coffee/pricing) - [ABOUT US](https://joe.coffee/why-joe) - [FAQs](https://support.joe.coffee) - RESOURCES - [COMMUNITY HUB](https://joe-partner-community.circle.so) - [INDUSTRY BLOG](https://blog.joe.coffee) - [PARTNER STORIES](https://blog.joe.coffee/testimonials) [OWNER LOGIN](https://manage.joe.coffee/login) [ORDER AHEAD](https://shop.joe.coffee) Loyalty Marketing # Loyalty Marketing with Joe: Smarter Growth, Not Just Redemptions Boost coffee shop growth with Joe Loyalty. Achieve higher participation, smarter fund use, and real ROI with a 6% flat rate. Drive new purchasing behavior, not just discounts. [Marketing](https://blog.joe.coffee/author/marketing) Apr 17, 2025 --- Most coffee shop loyalty programs look good on the surface—customers earn points, redeem rewards, and come back for more. But here’s the catch: **between 8% and 18% of loyalty-attributed sales end up being promotions and comps that coffee shops pay for**. And most of that spend goes toward **rewards on purchases customers were going to make anyway**. In short, these programs reward repeat behavior but **fail to create new purchasing occasions**. --- **How Joe Loyalty is Different** At Joe, we believe loyalty marketing should *drive real growth*, not just give discounts. #### **Higher Participation** While traditional programs average 20–30% participation, **Joe’s loyalty experiences average 65% participation**. That means nearly **two out of every three customers** are engaging regularly with your loyalty experience. #### **Smarter Use of Funds** Rather than asking you to take the risk on how much loyalty costs will be, **Joe sets a flat loyalty marketing rate starting at 6% of revenue**. That fee funds: - **Reward redemptions and discounts** - **Targeted marketing** to bring customers back more often #### **Universal Rewards Engine** Our platform leverages data from **millions of customer profiles** to: - Predict who’s most likely to increase their spend - Automatically send **personalized offers** to bring them back - Maximize **monthly spend per customer** at your shop You can even choose to increase your loyalty marketing rate to grow more aggressively—we’ll do the rest. --- ### **How to Calculate Your Current Loyalty Marketing Budget** To understand your current loyalty marketing performance, here’s a simple way to break it down: #### **Step 1: Find Your Loyalty-Attributed Revenue** - Go to your **Loyalty or Rewards report** in your POS or reporting dashboard. - Look for **"Loyalty Attributed Revenue"** — this shows the total sales that occurred through your loyalty program. - Divide this by your total revenue to find your **loyalty participation rate** - For example, if 35% of your total revenue is loyalty attributed, your participation rate is ~35%. - - Joe partners typically see this number at **65% or higher**. #### **Step 2: Find Your Promotions & Comps** - In your **Sales report**, locate the line item for **Promotions and Comps**. - This is the actual cost of rewards and discounts you’ve given out. #### **Step 3: Calculate Your Promotions Rate** - Divide **Promotions and Comps** by your **Loyalty Attributed Revenue**. - This gives you your **promotions rate** — the percentage of loyalty-driven sales you’re giving away in discounts. **Example**: Loyalty Attributed Revenue = $10,000 Promotions and Comps = $1,200 Promotions Rate = $1,200 ÷ $10,000 = **12%** This means you’re spending 12% of your loyalty-driven sales on rewards—**often on orders that would have happened anyway**. --- ### **Why This Matters** The goal of loyalty marketing is simple: **use a fixed budget to generate new customer behavior**—whether that’s more frequent visits, larger order sizes, or reactivating lapsed guests. Joe does this exceptionally well by: - **Structuring rewards** to maximize incremental purchases - Using **data-driven predictions** to send the right offers at the right time - Starting with a low, predictable **6% flat rate** that drives real ROI We don’t just reward loyalty. **We grow it.** [Loyalty Marketing](https://blog.joe.coffee/tag/loyalty-marketing) ## Similar posts Loyalty Marketing ### [Lookout Starbucks, joe's the most rewarding experience in coffee](https://blog.joe.coffee/lookout-starbucks-joes-the-most-rewarding-experience-in-coffee) Independent coffee shops can now compete with corporate giants in terms of rewards and marketing strategies with joe Rewards. Cass Clark Nov 15, 2023 Mobile Ordering ### [Built-in menu features to boost seasonal sales 🎄](https://blog.joe.coffee/tips-to-boost-seasonal-sales-with-joes-menu-features) Promote Seasonal Signature drinks with joe's built-in menu features. Your customers will love to try something new and you get a boost to your bottom... Cass Clark Dec 7, 2022 Loyalty Marketing ### [Level Up Your Coffee Shop Loyalty: Why joe is the Key to Success](https://blog.joe.coffee/level-up-your-coffee-shop-loyalty-why-joe-is-the-key-to-success) How upgrading to an automated loyalty marketing program can grow your independent coffee shops, using Joe as a prime example. Cass Clark May 25, 2023 **Let's build coffee** and community together. Sign up today to get the inside scoop on all things independent coffee. From industry trends to inspiration about how to innovate, find out how others are thriving by leveraging joe's effortless technology. ### ![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=92&height=92&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png) The complete ordering system, built for local coffee shops to thrive.    ### Resources - [Get a Demo](https://joe.coffee/get-started) - [Partner Login](https://merchant.joe.coffee/) - [Support](https://support.joe.coffee/) - [Blog](https://blog.joe.coffee) - [Merchant Terms of Service](https://joe.coffee/merchant-tos/) - [Terms & Conditions and Privacy Policy](https://joe.coffee/terms-of-service-privacy-policy/) ### Our Company - [About Us](https://joe.coffee/why-joe) - [Contact Us](https://support.joe.coffee) © 2023 Coffey Ventures, Inc. All rights reserved [Privacy Policy](https://joe.coffee/terms-of-service-privacy-policy/) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)