---
title: "The Real Cost of a Branded Mobile App vs. Joe: A Comparative Analysis"
description: Usage based pricing is helping coffee shops increase profits, improve customer satisfaction and get the kind of tech and scale benefits usually only enjoyed by mega-chains.
image: https://blog.joe.coffee/hubfs/nafinia-putra-Kwdp-0pok-I-unsplash.jpg
---

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# The Real Cost of a Branded Mobile App vs. Joe: A Comparative Analysis

Usage based pricing is helping coffee shops increase profits, improve customer satisfaction and get the kind of tech and scale benefits usually only enjoyed by mega-chains.

[Nick Martin](https://blog.joe.coffee/author/nick-martin)

 Aug 6, 2024

---

In today's digital age, having a mobile app for your coffee shop is almost a necessity. But what if I told you that a typical branded mobile app doesn't even come close to the value that Joe offers? Let's break down the numbers and features to see how Joe outshines a standard branded app.

#### The Basic Branded App

For a typical branded mobile app, you can expect to pay around $300 per month. This app will likely offer:

- Basic mobile ordering functionality
- Simple user interface
- Limited customizability

But, let's look deeper into what you don't get with this $300/month branded app:

1. **Full Integration with a Stored Value Card**: An additional $150/month
2. **In-Person Payment Integration**: Not included
3. **Loyalty Card Linkage**: Not included
4. **Marketing Tools Integration**: Not included (No promo codes, stored value card integration, or deals and discounts)
5. **Advanced Audience Targeting**: Not included
6. **Point of Sale and Admin Tools**: Not included (Additional subscriptions required)

### The Joe Advantage

Joe’s platform offers all these features and more, included within a simple commission structure of 3% on purchases made through the app. Let's break down how this compares to the branded app costs.

#### Cost Comparison

To pay $300/month with Joe, you would need to do $10,000 in online orders through the app. Here’s a table to illustrate the comparison:

| Feature | Branded App ($300/month) | Joe (3% Commission) |
| --- | --- | --- |
| Mobile Ordering | ✓ | ✓ |
| Stored Value Card Integration | +$150/month | ✓ |
| In-Person Payment Integration | Not included | ✓ |
| Loyalty Card Linkage | Not included | ✓ |
| Marketing Tools Integration | Not included | ✓ |
| Advanced Audience Targeting | Not included | ✓ |
| Point of Sale and Admin Tools | Not included | ✓ |
| Monthly Cost for $10,000 in Orders | $300 + $150 = $450 | $300 |

### Joe’s Price Break Advantage

With Joe, every $10,000 you do in online orders grants you a price break. This means Joe will always be less expensive than the branded app alternative. Here’s why Joe is the superior choice:

- **Cost-Effective**: Joe’s 3% commission ensures you only pay for what you use. As your sales grow, Joe becomes even more affordable.
- **Fully Integrated**: Joe offers a fully integrated platform with mobile ordering, stored value card integration, in-person payment linkage, loyalty programs, marketing tools, and advanced audience targeting—all included.
- **No Hidden Costs**: No additional subscriptions needed for point of sale or admin tools, which are part of Joe's platform.

### Conclusion

Choosing Joe over a branded mobile app is not just a smart financial decision, but also a strategic one. With Joe, you get a comprehensive, fully integrated platform that enhances the customer experience, streamlines operations, and grows with your business—all for a fraction of the cost. Plus, joe is the only POS that brings you customers at no cost. It's no wonder why more coffee shops are ditching conventional point-of-sale systems to join the movement to help small business win back coffee.

[Ready to make the switch](https://joe.coffee)? Experience the Joe advantage today and see how we can transform your coffee shop into a customer-centric powerhouse.

## Similar posts

<https://blog.joe.coffee/level-up-your-coffee-shop-loyalty-why-joe-is-the-key-to-success>

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### [Survey - How Rising Costs Are Impacting Indie Coffee](https://blog.joe.coffee/survey-how-rising-costs-impact-indie-coffee)

Are you a coffee shop owner? Answer these 10 questions to help us better serve coffee shop owners battling rising costs.

 Cass Clark  Aug 3, 2022

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