A look at the journey of Indaba Coffee, an early joe partner who saw the value of an indie coffee network and has used it to grow despite a global...
Urban COFFEE Lounge and Combating Corporate Giants
Urban COFFEE Lounge is in Starbucks' backyard. But with quality coffee, service, and mobile ordering UCL owners are taking on corporate coffee head to head
Urban COFFEE Lounge
Combatting Corporate Giants
UCL and joe
As their relationships with the community grew, they expanded their effort and opened the doors to a second UCL location in 2012, which took off as the first did. With two cafes, a strong community following, and long lines at peak times of the day, the Miners were considering adding a more convenient ordering option for their customers. Not to mention, their competitor down the road had a mobile ordering service that was gaining traction too.
They admittedly had some concerns that with order ahead, their product quality might suffer. As a cornerstone of their business, and a differentiator from their competitor, they wanted to ensure their customers would get the quality coffee UCL promised.
Like so many other coffee shops across the US, it was COVID that pushed Urban COFFEE Lounge to take next steps on mobile ordering. The Miners were dedicated to keeping their doors open, keeping their staff employed, and keeping their local economy going. So they took the plunge and looked to joe for their contact-free solution.
"We needed to expand our options to allow customers to get their favorite products from us without having to stand in line, especially inside the cafe", Jeff shared. joe fit that bill.
Their concerns were quickly put at ease when they saw customers quickly adopt to this new ordering solution.
"Allowing customers to order on the way to the café and be able to just walk in and walk out with their prepaid products has been great," says Jeff. While it was odd to have baristas busy with no one in the cafe, it was success! "[joe] has worked out so well, and we’re so glad it’s turned out to be a positive experience."