Mobile Ordering

How joe POS & Loyalty helps Maple Moose Coffee Co. differentiate

Creating a memorable experience and setting her coffee shop apart from others was the goal. joe helped this coffee entrepreneur get there.


30% conversion rate from loyalty opt-in to mobile customers


Generates $20K in monthly revenue through joe Point of Sale


$6K of monthly revenue is attributed to joe's loyalty marketing



Meet Maple Moose Coffee

We sat down with Paula and Preslee, mother daughter duo and owners of Maple Moose Coffee Company to learn about how joe Point of Sale and the built in loyalty marketing program helped differentiate this coffee shop from competition. 


maple moose


The Goal: Differentiating from competition

Maple Moose Coffee Company is located in Umatilla, Oregon, where the drive-thru coffee business model is very popular. The customer demographic of the town is mostly made up teachers, medical professionals, and construction workers who are commuting every day. Convenient coffee is definitely a staple.

When Preslee and her mother Paula decided to open a coffee shop alongside the family's bistro, they were already thinking long-term success and growth. Simply opening and operating wouldn't set her shop apart from others. 

“A big challenge we were facing was how to get people to visit. We wanted something that will draw people in and keep them coming back?" said Preslee.

Convenience was a must, but so was offering something her competitors couldn't.

From branding to menu items, Preslee was determined her shop would be different. And what this duo considered, which other shop owners overlook, is how her technology behind the counter would be that differentiator. “At first we considered using the same POS as the restaurant and just changing the menu, but ultimately it didn’t fit our needs because it wasn’t built for coffee," Paula shared.

Screen Shot 2022-09-28 at 12.12.36 PM


The Tool: joe Point of Sale & built-in loyalty

"joe Point of Sale was the perfect solution.”  Flexible hardware solutions fit the hybrid-coffee shop workflow to maximize barista efficiency and introducing mobile ordering in their town fit the need of convenience for customers. Paired with a loyalty program where customers can earn points on both in-person and mobile orders elevated the experience and differentiated Maple Moose from drive thru competitors.

When asked about the how their customers have responded, Preslee shared, "Our customers appreciate that we’re giving them a convenient option that fits their lifestyle. Plus joe loyalty offers so many more incentives for customers than traditional punch cards."

Screen Shot 2022-09-28 at 12.13.23 PM

The Results: Growth month over month

With loyalty powered by joe, Maple Moose is converting nearly 30% of their in-person customers to mobile, a rate that rivals that of corporate giants like Starbucks.

From mobile, joe's automated marketing engine is does the work to bring those customers more often and with larger ticket averages, all using the right message at the right time. In fact, the past 30 days, Maple Moose has generated $20,000 in revenue, and $6k that is attributed to joe's loyalty program. 

And utilizing joe Point of Sale, a system built specifically for independent coffee shops,  is positively impacting the experience in shop for owners, baristas and customers. 

"Offering customers a way to order through joe has helped shape our relationships through efficiency, convenience, and trust. Ultimately joe has helped create strong customer relationships without a lot of time spent,” Paulette concluded with a smile.



Effortlessly grow your loyal customer base and see your monthly revenue grow month over month, all through joe Point of Sale and coffee shop loyalty. See how much you could grow through our free growth calculator below, or set up a time to chat with a team member at

Estimate your growth on joe

Similar posts

Let's build coffee
and community together.

Sign up today to get the inside scoop on all things independent coffee. From industry trends to inspiration about how to innovate, find out how others are thriving by leveraging joe's effortless technology.