Having your morning coffee is a sacred part of your day - we're honored that you make joe a part of it. In that spirit, we feel it's important you know what we're all about.
When you support a local coffee shop, you endorse someone's dream to earn a living doing what they love and sharing that passion with their community.
Our dream is to make the aspirations of small business owners more accessible.
Our Philosophy
The research shows that people like yourself will support a small business more often if it's as convenient as ordering at a company like Starbucks.
With over 16,000 locations in the U.S. alone, Starbucks sets a high bar for convenience. Being able to order ahead and earn rewards at a single shop might be nice sometimes, but to truly unlock the value that Starbucks is getting from their tech on behalf of small business requires a collaborative approach.
We bring independent coffee together to create the most convenient and rewarding way to support and discover local coffee. That way, you never pass up your neighborhood favorite and you don't think twice about choosing another local shop when you're on the other side of town.
How much value is Starbucks getting out of their order ahead and rewards experience, you ask?
More people pay with the Starbucks app than Apple Pay or Google Pay. It makes up over 40% of their orders, has driven almost all revenue growth (not earned by opening new stores), and they now qualify as the 10th largest bank in the world by gift card balances alone. So... it's a big deal.
Our intention is to unlock those same benefits on behalf of small business. With the goal of launching 16,000 independent coffee shops on the app by 2030, our mission is to make supporting local AS convenient as ordering at Starbucks in the U.S..
Thank you for joining the movement
From our hearts to yours and with our most sincere gratitude, thank you for using joe to support local.
We grow through word of mouth so if our mission resonates with you, please share with friends, family and coffee pros that believe in the power of collaboration. For more info on how to get the word out, check out our FAQ. You can also connect with us on Instagram.
Sincerely,
Nick & Brenden Martin
Co-Founders / Co-CEOs / Brothers
Support questions?
Checkout our support tool or email help@joe.coffee