--- title: Making owners and baristas a more integrated part of product planning description: Joe.Coffee is launching a Community Hub to connect independent coffee shop owners, provide real-time product updates, and leverage data-driven insights for better business decisions. In a recent interview, CEO Nick Martin and Kayla Ortiz (Director of Operations) discussed how this hub will empower shop owners by offering a space for collaboration, feature requests, and industry insights. With access to expert webinars, supplier spotlights, and a coffee community forum, the Joe Community Hub aims to strengthen local coffee businesses and help them grow. Join today and be part of the movement! 🚀☕ image: https://blog.joe.coffee/hubfs/AI-Generated%20Media/Images/Community%20Hub.jpeg --- [![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=75&height=75&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png)](https://joe.coffee) - [PRODUCT OVERVIEW](https://joe.coffee/point-of-sale) - [TESTIMONIALS](https://joe.coffee/testimonials) - [PRICING](https://joe.coffee/pricing) - [ABOUT US](https://joe.coffee/why-joe) - [FAQs](https://support.joe.coffee) - RESOURCES - [COMMUNITY HUB](https://joe-partner-community.circle.so) - [INDUSTRY BLOG](https://blog.joe.coffee) - [PARTNER STORIES](https://blog.joe.coffee/testimonials) [OWNER LOGIN](https://manage.joe.coffee/login) [ORDER AHEAD](https://shop.joe.coffee) Build In Public # Making owners and baristas a more integrated part of product planning Joe.Coffee is launching a Community Hub to connect independent coffee shop owners, provide real-time product updates, and leverage data-driven insights for better business decisions. In a recent interview, CEO Nick Martin and Kayla Ortiz (Director of Operations) discussed how this hub will empower shop owners by offering a space for collaboration, feature requests, and industry insights. With access to expert webinars, supplier spotlights, and a coffee community forum, the Joe Community Hub aims to strengthen local coffee businesses and help them grow. Join today and be part of the movement! 🚀☕ [Marketing](https://blog.joe.coffee/author/marketing) Feb 28, 2025 --- This post is part of our [Building In Public](https://blog.joe.coffee/tag/build-in-public) series, where we're pulling back the curtain on our journey to transform the coffee industry to better serve small business owners.   ---   At Joe, we believe that coffee is more than just a drink—it’s a community. It’s the relationships built over the counter, the shared knowledge among shop owners, and the support that fuels independent businesses. That’s why we’re launching a **new community hub**, a space designed to bring coffee professionals together, gather valuable feedback, and make running a shop easier than ever. Recently, **Nick Martin (Founder & CEO of Joe)** sat down with **Kayla Ortiz (Director of Operations)** to talk about this exciting new initiative. Kayla has been the driving force behind our partner relationships, working tirelessly to create real, meaningful connections. Now, she’s leading the charge in **bringing community into our product development strategy in a systemic way**—so that every independent coffee shop on Joe can benefit from shared knowledge and collective insights. ### **Why the Community Hub?** Through years of working closely with coffee shop owners, Kayla has seen firsthand how valuable their feedback is. But often, that feedback gets lost in translation—moving through conversations, emails, and product team discussions before turning into real updates. The **Joe Community Hub** is designed to **eliminate the game of telephone**, giving partners a direct line to product updates, feature requests, and each other. Kayla explained: > “Our product is built for local coffee shops, so local coffee shops should inform how we build. This hub will allow us to get feedback early and often. We’re still small enough to be nimble—so if there’s a change that can help your shop, we want to know about it.” ### **How Coffee Shops Benefit** The **Joe Community Hub** isn’t just about product updates—it’s about **connecting shop owners with each other**. Whether you’re a **brand-new shop owner looking for guidance** or an **experienced operator with insights to share**, this space will bring everyone together to collaborate, learn, and grow. Key benefits include: ✅ **Product Update Channel** – Stay informed about the latest features, see release dates, and access support articles. ✅ **Feature Request Section** – Have an idea for an improvement? Submit suggestions directly to our product team and even test new features before launch. ✅ **Coffee Community Forum** – Connect with shop owners across the U.S., discuss challenges, and learn best practices. ✅ **Roaster & Supplier Spotlights** – Discover incredible roasters and vendors, many of whom are already on the Joe platform. ✅ **Expert Webinars & Learning Sessions** – From pricing strategies to supply chain trends, get insights from industry leaders. ### **Leveraging Data & Insights for Coffee Shops** One of the most exciting parts of the hub is how it will empower coffee shop owners with **data-driven insights** that they can’t get anywhere else. > “We have millions of customer profiles and purchase behaviors,” Kayla explained. “By tapping into this data, we can give coffee shop owners real trends that help them make better business decisions—whether it’s pricing, menu adjustments, or seasonal trends.” This is a game-changer. Instead of making guesses about what customers want, shops will **get real insights based on what’s actually happening across the industry.** ### **How to Join the Joe Community Hub** Getting started is easy! 📍 **Existing Joe Partners** – Look out for an email invitation with a personalized access link. 📍 **New to Joe?** – You can access the hub through our website under the **"Community Hub"** section in the **Resources** tab. 📍 **On the Go?** – Download the **Circle** app to stay connected with the community from your phone. Once you join, **introduce yourself!** Tell us about your shop, where you’re located, and what makes your business unique. This is your space to connect, learn, and shape the future of Joe.Coffee alongside us. ### **Final Thoughts** This is just the beginning. **The Joe Community Hub is an MVP (minimum viable product), and we’re committed to growing it based on what partners need.** As Kayla put it: > “If it wasn’t for your feedback, our product wouldn’t be where it is today. This is just the framework—we’re going to keep iterating and improving based on what you need.” So let’s build this **together.** Join the conversation, share your ideas, and be part of the movement that’s making **independent coffee shops stronger than ever.** ☕ **Join the Joe [Community Hub](https://joe-partner-community.circle.so/feed) today!** 🚀 [Build In Public](https://blog.joe.coffee/tag/build-in-public) ## Similar posts Build In Public ### [San Antonio Shops Serving Community in Every Cup](https://blog.joe.coffee/-community) Every coffee shop has a story. These are the stories of three San Antonio coffee shops with a passion for serving and a passion for their coffee... Cass Clark Nov 30, 2021 Build In Public ### [Behind the Scenes: Employee Brown Bag on Growth & Philosophy](https://blog.joe.coffee/behind-the-scenes-employee-brown-bag-on-growth-philosophy) Discover how Joe Coffee's vertical, coffee-first approach empowers cafĂ© owners to grow intentionally, connect with communities, and reclaim their... Nick Martin Jun 13, 2025 Build In Public ### [Culture in Every Cup of San Antonio Coffee](https://blog.joe.coffee/culture-in-every-cup) One thing is for sure, in San Antonio, coffee and culture go hand in hand. Meet three more joe partners in the San Antonio coffee scene and see how... Cass Clark Dec 8, 2021 **Let's build coffee** and community together. Sign up today to get the inside scoop on all things independent coffee. From industry trends to inspiration about how to innovate, find out how others are thriving by leveraging joe's effortless technology. ### ![joe-logo-2023-edition_joe logo white on red](https://blog.joe.coffee/hs-fs/hubfs/joe-logo-2023-edition_joe%20logo%20white%20on%20red.png?width=92&height=92&name=joe-logo-2023-edition_joe%20logo%20white%20on%20red.png) The complete ordering system, built for local coffee shops to thrive.    ### Resources - [Get a Demo](https://joe.coffee/get-started) - [Partner Login](https://merchant.joe.coffee/) - [Support](https://support.joe.coffee/) - [Blog](https://blog.joe.coffee) - [Merchant Terms of Service](https://joe.coffee/merchant-tos/) - [Terms & Conditions and Privacy Policy](https://joe.coffee/terms-of-service-privacy-policy/) ### Our Company - [About Us](https://joe.coffee/why-joe) - [Contact Us](https://support.joe.coffee) © 2023 Coffey Ventures, Inc. All rights reserved [Privacy Policy](https://joe.coffee/terms-of-service-privacy-policy/) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/jcL00GLFVeuQf021xry5Re7IrrScnOBf5D17zUmrGsskw/capped-1080p.mp4", "dateModified" : "2025-02-28T05:08:02.310Z", "duration" : "PT14M6S", "height" : 1080, "name" : "CIRCLE Announcement", "thumbnailUrl" : "https://4591743.fs1.hubspotusercontent-na1.net/hubfs/4591743/CIRCLE%20Announcement.mp4/medium.jpg?t=1740719282310", "uploadDate" : "2025-02-28T05:08:02.305Z", "width" : 1920 } ```